My Work Experience 2018

My Work Experience 2018

I have experienced work life as part of the Adroit team for Two weeks now. This was part of my Year 10 work experience programme. Throughout the duration of these past two weeks I have been testing the water in different Jobs. Each among the various departments Adroit has to offer. I have also had access to Adroits preferable software they use when it comes to dealing with data. As well as the tools they use to display and present trends and statistics within the data. ...

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5 Reasons You Should Adopt a Business Intelligence Solution

5 Reasons You Should Adopt a Business Intelligence Solution

The Case For Business Intelligence Your company is generating data of increased volume, variety and velocity. Many decisions still remain based on intuition rather than hard facts and figures. The good news for you is that your competitors are probably in the same boat. But to gain competitive advantage you need a more sophisticated approach to using your data. Let's take a look at 5 reasons why you should adopt a Business Intelligence solution today. 1 - Overcome the data deluge In the last ...

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How to choose a FastStats Partner?

How to choose a FastStats Partner?

Have you picked the "Apteco Marketing Suite (FastStats)" to be your marketing campaign and analytics platform of choice? If so, now you have to pick an Approved Apteco Partner to join you on the journey to better informed marketing. I'm sure you'll be asking yourself the question "How do I choose a FastStats Partner?". It's not easy, there are a fair few to choose from. So, I've written this article to help inform you on what makes a great FastStats Partner. And why Adroit would be the right Fas ...

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Finalist in the CIM Marketing Excellence Awards 2018: Best Use of Data and Insight

Finalist in the CIM Marketing Excellence Awards 2018: Best Use of Data and Insight

Last Thursday saw us shortlisted for an award with our wonderful client Baxi. The award was "Best Use of Data and Insight - Large", as part of the CIM Marketing Excellence Awards 2018 in London. Key within this was the digital work we did as part of Baxi's acquisition programme. Driven by data and insight, the Nurture programme sent a sequence of emails to installers. Each email gave distinct information about the brand. We automated the broadcast, and built on our use of data and insight, to optim ...

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What is AI and why do we need it

What is AI and why do we need it

AI is coming! So what? There’s been a lot of talk about Artificial Intelligence, recently. With technology advancing rapidly, old roadblocks to development are shifting. Here’s a quick rundown of what you need to know about AI. What is AI? AI is a set of techniques which use computers to replicate processes in the brain. AI algorithms are being developed to hold conversations, control motion, and much more. Now, you wouldn’t give a baby complicated maths questions and expect it to perform as ...

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The Good and the Bad of AI

The Good and the Bad of AI

The internet likes lists, so here are five reasons to use Artificial Intelligence, five why you might want to avoid using it and five cautionary tales. For these examples it is assumed that AI is being used to create predictive models. First the Good: Neural Networks (NN) are powerful. They tend to be more powerful than many of the classical methods such as Logistic Regression, especially where the selection of available variables is large.   NN can be less affected by diminishin ...

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