Insight Camapaigns 700x245

Campaigns

We can support you in all areas of successful campaign management including:

  • Strategic planning to devise the overarching series of campaign, and their timings, frequencies and channels
  • Data planning to devise the optimal targets for the campaign, with built-in test and control cells for robust analytics
  • Full campaign management within a FastStats environment (see separate page on FastStats)
  • Email broadcast, using one of our industry-leading ESPs, Communigator and Dotmailer
  • Tracking of responses and goals
  • Reporting on all standard email metrics (Sends, Unsubcribes, Unique Opens, Unique Clicks, CTOR, etc.)
  • Impact reporting i.e. conversion rates, product uptake
  • Full campaign reporting including summary of campaign results, plus implications for next phases and future programme