So want to enrich your customer data?
We have helped over 50 organisations in the last 2 years mine their data to find out more about their customers. And we naturally start with an organisations own data, but sometimes it is useful to add other data – from dates
Yes, the industry is really a small club with a range of players from the extremes of a £billion business such as Experian to one man bands. Somewhere in between these two extremes and as a reseller of Experian services, having most recently
We’ve been shortlisted in the Outstanding Marketing Services Provider category….by Database Marketing!
Yep, it’s exciting and we’re extremely delighted. We know we’re relatively small (but perfectly formed). And we know the competition is tough… so we won’t deny everything if we don’t win..no, we know it’s an honour to be shortlisted, and we’ll be apoplectic if we do win.
But really we’re looking forward to a great evening with our clients on 10th September, and
Adroit is in the ascendancy. If you are a rising star in the world of analysis, you should contact us for your career to go stratospheric. Your services are very much in demand. You will have an opportunity to prove, once and for all, that you have the right stuff to make it into the analytics hall of fame and work with a VIP short list of the industries’ brightest stars.
No need for that crystal ball.
Adroit Data & Insight won a Highly Commended in the Classic Analysis category for their work with Alzheimer’s Society, generating significant Legacy income valued at over £3m, at the Institute of Fundraising (IoF) Insight Awards.
Adroit won the Highly Commended against a backdrop where, “The standard of entries was extremely high again this year, with fierce competition for each category” as Paul Seabrook, Awards
In todays’ big data environment it is becoming increasingly difficult to detect the signal from the noise. Nate Silver’s recent book is all about this subject, noting that there is no silver bullet solution. We at Adroit endorse this view, good prediction requires attention to detail, hard work, honesty, humility and a healthy dose of scepticism for what has gone before and the accepted view.
Many of you may not have heard of Nate
What is an Accredited Trainer? It could be misinterpreted
A graduate in Statistics and a fellow of the Royal Statistical Society, Jonathon, or JJ, has joined Adroit eager to use his knowledge of Statistical techniques in order to help tame our clients’ data. He has worked on clients in the Automotive, B2B, Charity, Financial and Retail sectors, using SAS and SPSS for data mining, forecasting and modelling purposes. He is an accredited trainer of FastStats Discoverer and is always keen to try his hand at new
Periodically, about once every couple of years, a new buzzy term emerges to try and excite the marketing industry. Let’s face it, there are plenty of would be copywriters, industry pundits, software firms all vying for coining the “next” concept to bring to a clients attention. Keen to “launch” or invent the next big “term”. To be expected, I suppose.
Many of these terms, “integrated marketing”, “CRM”, “online-offline” end up in the marketing lexicon being used
We are continuing to expand our offer with the arrival of Lee Thelwall to head up the Data Management section, offering data processing and cleansing capabilities to our growing client base. Lee previously developed this area for Talking Numbers, and has over 15 years experience in delivering data and campaigns for blue-chip clients.
Nigel Magson, MD of Adroit, commented “It’s great to have someone of Lee’s experience and capability on board for Adroit. Good data management and data accuracy