In todays’ big data environment it is becoming increasingly difficult to detect the signal from the noise. Nate Silver’s recent book is all about this subject, noting that there is no silver bullet solution. We at Adroit endorse this view, good prediction requires attention to detail, hard work, honesty, humility and a healthy dose of scepticism for what has gone before and the accepted view.
Many of you may not have heard of Nate
What is an Accredited Trainer? It could be misinterpreted
- Fast credited trainers: Trainers that you buy with a credit card or quick loan. Can leave you in debt but hopefully you’ll learn from it. May be comfy for a bit but will wear out in a couple of years if you use them every day.
- FastStats Accredited Trainers: People who have been deemed competent to teach the use of FastStats. Can leave you indebted to
A graduate in Statistics and a fellow of the Royal Statistical Society, Jonathon, or JJ, has joined Adroit eager to use his knowledge of Statistical techniques in order to help tame our clients’ data. He has worked on clients in the Automotive, B2B, Charity, Financial and Retail sectors, using SAS and SPSS for data mining, forecasting and modelling purposes. He is an accredited trainer of FastStats Discoverer and
is always keen to try his hand at new
Periodically, about once every couple of years, a new buzzy term emerges to try and excite the marketing industry. Let’s face it, there are plenty of would be copywriters, industry pundits, software firms all vying for coining the “next” concept to bring to a clients attention. Keen to “launch” or invent the next big “term”. To be expected, I suppose.
Many of these terms, “integrated marketing”, “CRM”, “online-offline” end up in the marketing lexicon being used
We are continuing to expand our offer with the arrival of Lee Thelwall to head up the Data Management section, offering data processing and cleansing capabilities to our growing client base. Lee previously developed this area for Talking Numbers, and has over 15 years experience in delivering data and campaigns for blue-chip clients.
Nigel Magson, MD of Adroit, commented “It’s great to have someone of Lee’s experience and capability on board for Adroit. Good data management and data accuracy
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Watching the Olympics coverage over the last couple of weeks set me thinking about what has enabled certain athletes and teams to hit peak performance at the right time for their particular events. When you consider performance return as measured in gold medals then you immediately think of the rowers and the track cyclists.
Indeed there has been a lot of coverage about team GB success in the Velodrome. But the question is, what’s behind the performance?
Customer journeys: we all go on them but do we always arrive at our desired destination on time and with what we want? If not, why not?
A customer wants to experience an organisation who provides a single, seamless journey from initial enquiry right through to any post sales support and on going engagement. So why, in these days of technology and alleged customer-focus, is it still so tricky to deliver that?
Many organisations use Customer Journey Mapping models
Over the past few years we have seen something of a revolution in the way we interact with one another and the organisations we buy from. Our world is becoming smarter. We are always connected, we use multiple technologies and are instantly informed. We are interconnected: to each other, to trusted sources of information and to suppliers (and other customers). We are more ‘intelligent’:
Online and offline integration is happening increasingly in the marketing environment. It needs to. We know that consumers are moving this way:
Time spent on fixed internet has increased by over two-thirds since 2008. [Source: Ofcom, October 2010] – Adults now spend 14.2 hours per month on the web.
The first quarter of 2010 saw nearly 37m people in the UK go online, an increase of almost 8% year on year. [Source: Kantar, June 2010]
According to Boston Consulting
Analysis Tools Data by .
In the second of the series “Your Data: the Foundation of good Business Strategy”, Katherine Purse outlines the inherent value of your data.
For list brokers, their bread and butter is selling good data for profit, but what is the financial benefit of data to the average organisation?
We know that for many companies a large percentage of their revenue comes from a relatively small percentage of customers. Losing even a fraction of that could cost millions. So
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Much is written about Customer Value Propositions (CVPs), but how can they help grow and nurture your business?
Many leading international companies are utilising CVPs to improve current – and future - brand, product, service and relationship strategies.
They are used to optimise the commercial potential from key customer segments by understanding their goals and drivers, using this insight to create a greater connection between their aspirations and that of the business and brand.
CVPs provide the blend of different factors that
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