Sep 16
20

Deregulation in the Water Industry – time to sink or swim?

A short personal history on how data & insight supported utilities as they move into de-regulated markets. A little bit of history – The energy sector in the 1990s British residential energy markets were opened to competition between 1996 and 1999. The gas industry, privatised in 1986, was a vertically integrated company with a monopoly

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Posted in Insight Creation SCV & Systems Design by Nigel Magson. No Comments

Sep 16
12

Adroit shortlisted for Outstanding Market Services Provider

Adroit has been shortlisted for 2016 Outstanding Market Services Provider at the forthcoming Database Marketing Awards, held in London at the end of September.   The DBM Awards are the major awards that recognise the application of data and insight in the UK. The shortlisting follows another year of growth for Adroit.  Nigel Magson, MD

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Posted in Awards by Julian Foxon. No Comments

Aug 16
15

The mechanics of scoring: Olympics style

Much has been written on the parallels between sporting and commercial performance – winning, beating the competition, achieving above all odds, performing to your best. But what lessons can we learn from how the Olympic sports are each judged and scored – can that help us to improve the way we measure commercial success and

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Posted in Analysis Tools by Julian Foxon. No Comments

Jun 16
14

Free Wills Service Insights – Insights Paper & Targeting Service Now Available

Adroit undertook analysis on a  base of 56 participating charities using Capacity’s Free Wills Network. The Free Wills Network is a unique legacy fundraising tool which is aimed at a supplied set of participating charity’s supporters, with the aim of offering them the free will service to develop them into committed pledgers.  Adroit examined the

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Posted in Charity Insight Creation by Nathan Shilton. No Comments

Apr 16
29

2 new faces on board

Adroit are delighted to welcome 2 new starters this month. Marc Hussey joins us as Data Solutions Developer & Godfrey Oyasor joins Adroit as Data Analyst. Here is a bit of background about both. Marc has joined Adroit as our Data Solutions Developer bringing with him over 10 years experience within the digital and direct

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Posted in team by Administrator. No Comments

Apr 16
29

Prospecting to Permission – A rethink on the value of prospect pools

Context – The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using

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Posted in Data Digital Integration SCV & Systems Design by Nigel Magson. No Comments

Apr 16
26

Shortlisted for IOF Insight Awards

Adroit are delighted to be shortlisted for this year’s Institute of Fundraising Insight Awards. Adroit have been shortlisted for their work with The Children’s Society’s legacy fundraising, helping to grow their base of pledged support through the application of sophisticated analysis and modelling. Adroit were awarded the Supplier of the Year award in 2015 and

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Posted in Awards Training by Nigel Magson. No Comments

Mar 16
29

Adroit helping to uncover the best applications of data analysis in UK fundraising in 2016

Adroit are proud to have been asked to sit on the judging panel for the IoF Insight in Fundraising Awards 2016.  The panel comprises some of the top experts in charity fundraising analysis in the UK, and Adroit have featured regularly on it across the past 5 years. It is always a pleasure to be

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Posted in Awards by Julian Foxon. No Comments

Mar 16
23

Are legacy pledgers genuine?

Legacy Fundraising: Inside Knowledge Conference May 9th 2016 Are legacy pledgers genuine? This is the question that Adroit will be examining, when presenting analysis work on Capacity’s free wills service.  Adroit will contrast pledger behaviour in the cold and warm markets, exploring why some pledges fail while others turn out to be larger gifts than

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Posted in General Insight Creation Training by Nigel Magson. No Comments

Mar 16
22

Grab their attention with SMS….

SMS campaigns are a great way to grab your customers attention straight away.  It is quite common that mobiles are set to have an alert or vibration on, so your text will deliver campaign immediacy right in the pocket or handbag!  Clearly the next step is to get a positive reaction to your text, so

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Posted in Digital Digital Integration SMS by Nigel Magson. No Comments

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