2 new faces on board

Adroit are delighted to welcome 2 new starters this month. Marc Hussey joins us as Data Solutions Developer & Godfrey Oyasor joins Adroit as Data Analyst. Here is a bit of background about both. Marc has joined Adroit as our Data Solutions Developer bringing with him over 10 years experience within the digital and direct

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Prospecting to Permission – A rethink on the value of prospect pools

Context – The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using

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Shortlisted for IOF Insight Awards

Adroit are delighted to be shortlisted for this year’s Institute of Fundraising Insight Awards. Adroit have been shortlisted for their work with The Children’s Society’s legacy fundraising, helping to grow their base of pledged support through the application of sophisticated analysis and modelling. Adroit were awarded the Supplier of the Year award in 2015 and

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Adroit helping to uncover the best applications of data analysis in UK fundraising in 2016

Adroit are proud to have been asked to sit on the judging panel for the IoF Insight in Fundraising Awards 2016.  The panel comprises some of the top experts in charity fundraising analysis in the UK, and Adroit have featured regularly on it across the past 5 years. It is always a pleasure to be

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Are legacy pledgers genuine?

Legacy Fundraising: Inside Knowledge Conference May 9th 2016 Are legacy pledgers genuine? This is the question that Adroit will be examining, when presenting analysis work on Capacity’s free wills service.  Adroit will contrast pledger behaviour in the cold and warm markets, exploring why some pledges fail while others turn out to be larger gifts than

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Grab their attention with SMS….

SMS campaigns are a great way to grab your customers attention straight away.  It is quite common that mobiles are set to have an alert or vibration on, so your text will deliver campaign immediacy right in the pocket or handbag!  Clearly the next step is to get a positive reaction to your text, so

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Charity Data Cleansing

Charities have come under increasing scrutiny in terms of their use of data, and the importance of appropriately contacting supporters. For many charities there’s an obvious way to improve their performance and effectiveness, through regular data management processes to clean and keep their databases up to date. Many bureau can support a charity through deduplication,

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Adroit review Apteco’s FastStats on IT Central Station

Adroit have released their latest software review.  This is of Apteco’s FastStats Marketing Analysis & Campaign Automation platform.  The review is released via IT Central Station, based in New York.  The full review can be read here on the IT Central Station website. IT Central Station is a B2B social networking site that transforms the

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2016 – Data the lifeblood of Organisations profit – Part 2

Our predictions for the insight world In part 2 of our crystal ball gazing, we address the “applied” world of data insight and communication.  So these are some of our predictions for 2016. Campaign Insight. The ongoing perennial need to understand where value is delivered in the marketing chain, and “simple” campaign analysis broadening to more

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Free Excel based project planner

Free Excel based project planner Project planning can be really very difficult if, like me, you find Gantt charts too complex and unnecessary. There is an absolute place for them, certainly the more sophisticated and elongated projects demand them; but for simpler projects spanning weeks or several months at most, they can become quite unwieldy.

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Posted in General by Julian Foxon. No Comments