Data & Retail Growth

We look at some of the challenges & opportunities that data & intelligent use of information can bring in the retail sector – both online, and “bricks and mortar”. The General Retail Market October’s government figures showed than retail sales had flat lined in September, although there has been a year-on-year expansion of 4.1% during

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2 new SPSS courses added by Adroit Thinking

Our sister company Adroit Thinking have just added 2 brand new hands-on SPSS training courses details of which are outlined below. For further info please visit www.adroitthinking.com/training-mentoring/courses. SPSS – Building Predictive Models This course will allow the user to start building powerful predictive models, but will go beyond the modelling techniques to discuss how to,

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Deregulation in the Water Industry – time to sink or swim?

A short personal history on how data & insight supported utilities as they move into de-regulated markets. A little bit of history – The energy sector in the 1990s British residential energy markets were opened to competition between 1996 and 1999. The gas industry, privatised in 1986, was a vertically integrated company with a monopoly

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Adroit shortlisted for Outstanding Market Services Provider

Adroit has been shortlisted for 2016 Outstanding Market Services Provider at the forthcoming Database Marketing Awards, held in London at the end of September.   The DBM Awards are the major awards that recognise the application of data and insight in the UK. The shortlisting follows another year of growth for Adroit.  Nigel Magson, MD

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The mechanics of scoring: Olympics style

Much has been written on the parallels between sporting and commercial performance – winning, beating the competition, achieving above all odds, performing to your best. But what lessons can we learn from how the Olympic sports are each judged and scored – can that help us to improve the way we measure commercial success and

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Posted in Analysis Tools by Julian Foxon. No Comments

Free Wills Service Insights – Insights Paper & Targeting Service Now Available

Adroit undertook analysis on a  base of 56 participating charities using Capacity’s Free Wills Network. The Free Wills Network is a unique legacy fundraising tool which is aimed at a supplied set of participating charity’s supporters, with the aim of offering them the free will service to develop them into committed pledgers.  Adroit examined the

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2 new faces on board

Adroit are delighted to welcome 2 new starters this month. Marc Hussey joins us as Data Solutions Developer & Godfrey Oyasor joins Adroit as Data Analyst. Here is a bit of background about both. Marc has joined Adroit as our Data Solutions Developer bringing with him over 10 years experience within the digital and direct

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Prospecting to Permission – A rethink on the value of prospect pools

Context – The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using

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Shortlisted for IOF Insight Awards

Adroit are delighted to be shortlisted for this year’s Institute of Fundraising Insight Awards. Adroit have been shortlisted for their work with The Children’s Society’s legacy fundraising, helping to grow their base of pledged support through the application of sophisticated analysis and modelling. Adroit were awarded the Supplier of the Year award in 2015 and

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Adroit helping to uncover the best applications of data analysis in UK fundraising in 2016

Adroit are proud to have been asked to sit on the judging panel for the IoF Insight in Fundraising Awards 2016.  The panel comprises some of the top experts in charity fundraising analysis in the UK, and Adroit have featured regularly on it across the past 5 years. It is always a pleasure to be

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Posted in Awards by Julian Foxon. No Comments